The public seminar hosted by MScM will be held on April 1 from 9:00 am to 12:00 pm at the Telengtan Hall.
The topics and speakers are as follows:
"The Effect of Consumer Brand Engagement on Self-Brand Connection and Brand Usage Intent on Flavoring Products Users"
Bethany Faye Resulta, MScM 6th Year 6YP student
"The Effect of Narrative Transportation on the eWOM Intention and Purchase Intention of Millennial Fast-Food Consumers"
Anna Maria Domingo Grio, MScM 6th Year 6YP student
"The Effects of Access to Finance on Firm Growth in SMEs"
Jose Genson II, MScM 6th Year 6YP student
Thu, 2 Mar, 2023