Everyone is invited to the public seminar hosted by the Master of Science in Management Program (MScM) on February 24 (Saturday) from 9:00 am to 12:00 pm at the PLDT Hall.

The topics and speakers are as follows:

"The Effect of the Determinants of the Unified Theory of Acceptance and Use of Technology 2 Model on Use Behavior of Mobile Payment Systems"
Carmela Therese I. Florido, MScM 6th Year 6YP

"The Effect of Destination Management Organization-Generated and Tourist-Generated Social Media Communication on Destination Loyalty and Destination Brand Engagement"
Jose Angelo E. Villarmino, MScM 5th Year 6YP

"The Effect of Digital Marketing Strategies on the Consumer Purchase Intention of Mid-Scale Hotels and Resorts in the Philippines"
Maria Paz S. Limboc,MScM 6th Year 6YP

Faculty, staff, and guests who wish to attend may email [email protected].