We are excited to announce the launch of the Integrated Marketing programme (formerly Integrated Marketing Communication) and the School of Media and Marketing (formerly School of Communication).

Integrated Marketing (IM) is a brand management course that develops strategic, analytical, and creative thinkers to become not just marketers, but brand leaders for total business.

The Media and Entertainment Management program develops strategic and creative talents to become producers, content creators, and future leaders for the show business industry.

Complementing the name change from IMC to IM, the School of Communication is now known as the School of Media and Marketing (SCM), which better reflects the school’s core offerings and clarifies its scope.