Everyone is invited to a plenary talk on the evolving landscape of the Filipino household on April 15 (Wednesday) from 10:00 am to 12:00 pm at the Li Seng Giap Auditorium. 

The discussion, to be held in collaboration with the American global consulting firm Boston Consulting Group (BCG), will center on BCG’s latest landmark research titled "The Filipino Family." The study moves beyond simple demographics to explore how households, not just individuals, drive the nation's economy. Attendees will gain insights into how family values like shared success and collective decision-making shape Filipino consumer behavior.

The talk will be given by Mr. Lance Katigbak, a Principal at BCG Manila. As a lead author of this research, Mr. Katigbak brings a wealth of expertise in strategic consulting and consumer insights. A Harvard University alumnus, he also serves on the Board of Trustees of Teach for the Philippines and the Harvard Club of the Philippines Global.