SCM faculty joins global research initiative on youth, faith, and values
UA&P School of Media and Marketing (SCM) professor Dr. Robert Z. Cortes has recently co-published with an international team of researchers a scholarly article in Taylor & Francis Online titled “An International Survey About Young People, Faith and Religion: Framework of the Research and Overall Results.”
The study is the first major output of the Footprints Project, a large-scale, multi-year (eight-year) and multi-phase research initiative involving young people from eight countries: Argentina, Brazil, Italy, Kenya, Mexico, the Philippines, Spain, and the United Kingdom. Grounded in a “continuous listening” approach, the project seeks to understand how young people articulate their values, aspirations, and concerns in key areas such as work, family life, and religion.
Based on survey data collected in November 2023 from 4,889 individuals aged 18–29, the article outlines the conceptual framework guiding the Footprints Project and presents an overview of its initial findings. It examines how faith and religion influence young people’s identities and behaviors across different cultural and national contexts, offering a comparative perspective on youth religiosity today.
Through its participation in this international collaboration, UA&P continues to contribute to scholarly conversations on youth, culture, and faith, while engaging with research initiatives that connect Philippine perspectives to broader global discussions.
The full article may be read here.