Mr. Anthony Lumicao, faculty member of the UA&P School of Management and Vice President of the Board of Directors of MORES (Marketing and Opinion Research Society of the Philippines), attended the ESOMAR Congress 2025 held from September 28 to October 1 at the O2 Universum in Prague, Czech Republic.

Gathering over 1,000 international delegates, more than 100 speakers, and four days of high-level discussions, the Congress is the world’s leading platform for insights, analytics, and market research. With its theme “Reimagine,” the event explores the future of the industry, from artificial intelligence and technology integration to the evolving role of data in business and society.

As Vice President of the Board of Directors of MORES, Mr. Lumicao represents the Philippine market research industry in leadership roundtables, keynote sessions, and global networking forums, highlighting the country’s growing contribution to the profession.

ESOMAR is a global membership organization representing the market research, opinion research, and data analytics industries. Formerly known as the European Society for Opinion and Marketing Research, ESOMAR now champions the insights sector worldwide — advocating for ethical standards, promoting best practices, and highlighting the vital role of research in informed decision-making.