MScM Public Seminar on March 8
Everyone is invited to the onsite public seminar hosted by the Master of Science in Management Program (MScM) on March 8 (Saturday) from 9:00 am to 12:00 pm at the PLDT Hall.
The topics and speakers are as follows:
"The Effects of Electronic Word-of-Mouth (eWOM) and Social Influence on the Purchase Intention of Online Shoppers in the Fast Fashion Industry"
by Sofia Fuentes, MScM 6th Year 6YP
"The Effect of Environmental Concern and Environmental Knowledge on Behavioral Intention towards Ecotourism of Gen Z Tourists"
by Bong Louis Peralta, MScM 6th Year 6YP
"The Effect of Brand Awareness, Perceived Quality, Brand Association, and E-Brand Experience on E-Loyalty Among Sportswear Industry Customers"
by Kian Wayne Tuliao, MScM 6th Year 6YP
Those who wish to attend may email [email protected].