Mon, 3 Feb, 2025
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SMN prof inducted as Vice President of MORES

 

School of Management faculty member Mr. Anthony Victorio B. Lumicao was recently elected and inducted as Vice President of the Board of Directors of the Marketing and Opinion Research Society of the Philippines (MORES), the country’s leading professional organization for marketing and opinion polling agencies and market research practitioners.

Held at the Dining Hall of UA&P on January 29, the induction ceremony for the 2025 MORES Board of Directors was led by Ms. Evelyn Aguilar, past president of MORES and former Operating Vice President of Unilab's Portfolio Development and Business Analytics.

Mr. Lumicao took his oath of office alongside the President of MORES, Ms. Rhea Ensamtan, Senior Director of Kantar Philippines’ Qualitative Division, as well as other market research and client industry leaders, including Ms. Judith Mercado, Executive Director of the Philippine Survey and Research Center; Ms. Bernadette Pineda, Assistant Vice President of Personal Collection; Ms. Noreen Acaylar, Managing Director of MarketMatters; Ms. Tine Valsadera, Assistant Vice President of Customer Insights at UnionBank; and Ms. Beatrice Dy, Head of Market Research and Competitive Intelligence at the Bank of the Philippine Islands.

Mr. Lumicao will also chair the Programs Committee of MORES, responsible for organizing general assemblies focused on the learning and development of MORES members, particularly on the latest industry trends.