Mr. Anthony Victorio B. Lumicao, a faculty member of the School of Management and alumnus of UA&P's Integrated Marketing Communications program, has been elected to the Board of Directors of the Marketing and Opinion Research Society of the Philippines (MORES). MORES is the country’s leading professional organization for marketing and opinion polling agencies and market research practitioners.

Mr. Lumicao is the first academic and the first representative from UA&P to join the MORES Board of Directors in its nearly 50-year history.

He earned his master’s degree in Integrated Marketing Communications from UA&P in 2015 and a Master of Business degree in 2019 from the Queensland University of Technology (QUT) Graduate School of Business in Brisbane, Australia. His professional experience includes serving as Research Manager at Kantar Philippines from 2019 to 2022 and Research Executive at Kantar TNS from 2015 to 2018. He continues to work as a consultant for Kantar Philippines and Strategic Consumer and Media Incites.

In 2024, Mr. Lumicao was also invited to serve as a Science and Technology Consultant for the E-MarkET commercialization projects under the Department of Science and Technology - Technology Application and Promotion Institute (DOST-TAPI).

Currently, Mr. Lumicao teaches Industry and Regional Market Analysis, Business Knowledge Exchange, and Principles of Marketing to undergraduate students at the School of Management.

Mr. Anthony Lumicao with two of the new members of the MORES Board of Directors.