| Is IMC Concept Old or New? |
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| Business World Weekender Section 8-9 2002 |
| Advertising Industry: Quo Vadis? |
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| Business World Weekender Section 23-24 2001 |
| Contribution and participation in an international White Paper on IMC: A White Paper on the Status, Scope, and Future of IMC |
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| McGraw-Hill publishing 2004 |
| Putting IMC in Context |
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| Business World Weekender Section 20-21 2001 |
| Understanding Integrated Marketing Communication |
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| Institute of Communication 2002 |
| Driving Forces Behind IMC |
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| Business World Weekender Section 27-28 2001 |
| What's the Problem with the 15% Ad Agency Commission? |
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| Business World Weekender Section 26-27 2001 |
| Paying the ad Agency |
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| Business World Weekender Section 19-20 2001 |
| Brand Management Structures |
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| Business World Weekender Section 7-8 2001 |
| New Paradigm for Marketers |
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| Business World Weekender Section 6-7 2001 |
| Managing Brand Contact Points |
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| Business World Weekender Section 14-15 2001 |
| Obsolescence of Media Planning, the Rise of Independent groups |
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| Business World Weekender Section 5-6 2001 |
| Advertising Budgets Shift to 'Below-the-Line' |
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| Business World Weekender Section 14-15 2001 |
| Reducing Reliance on Mass Media Advertising |
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| Business World Weekender Section 14-15 2001 |
| Measuring Results and Accountability in IMC |
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| Business World Weekender Section 26-27 2002 |
| Marketing Communications and Ethical Questions |
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| Business World Weekender Section 12-13 2002 |
| More Values, Consumer Behavior |
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| Business World Weekender Section 22-23 2002 |
| More to Marketing than Profit |
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| Business World Weekender Section 8-9 2002 |
| Forthcoming Academic Journal Article |
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| World Advertising Research Center 2004 |
| Integration of Marketing and Public Relations: Unresolved Conflicts |
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| Business World Weekender Section 25-26 2001 |
| IMC Course at UA&P |
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| Business World Weekender Section 21-22 2001 |
| The Meaning of IMC |
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| Business World Weekender Section 3-4 2001 |
| Integration of Brand Communication Programs |
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| Business World Weekender Section 10-11 2001 |
| The Definition of Three Pillars |
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| Business World Weekender Section 31 2001 |
| Outside-in vs. Inside-out |
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| Business World Weekender Section 17-18 2001 |
| Consumer Orientation: The Core of IMC |
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| Business World Weekender Section 24-25 2001 |
| Ad Agencies Re-shape themselves into Full-Service Agencies |
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| Business World Weekender Section 21-22 2001 |
| Barriers to Implementing IMC |
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| Business World Weekender Section 10-11 2002 |
| Reinventing Traditional Media Planning |
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| Business World Weekender Section 16-17 2001 |
| Specialty Hybrid Shops: Threat to Advertising Agencies |
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| Business World Weekender Section 28-29 2001 |
| The Next Rival of Ad Firms |
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| Business World Weekender Section 12-13 2001 |
| Making Advertising Accountable for Results |
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| Business World Weekender Section 9-10 2001 |
| Consumer Orientation in Marketing Thought |
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| Business World Weekender Section 22-23 2002 |
| Evolution of IMC |
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| Business World Weekender Section 13-14 2001 |
| Hallmarks of an IMC Organization |
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| Business World Weekender Section 1-2 2002 |
